Biased Words in Job Descriptions, and What to Use Instead
The words most worth removing from a job description are the ones that describe a personality instead of a skill, the ones that hint at age, and the idioms that exclude. In each case there is a plainer phrase that says what you actually mean, and it usually makes the ad clearer as well as fairer.
Which words signal a personality instead of a skill?
Terms like "rockstar", "ninja", "guru" and "the best of the best" do not tell a candidate what the job involves, and they lean toward a stereotype of who is expected to apply. Replace them with the real requirement: "builds and maintains the checkout service" is better than "coding ninja". Adjectives such as "aggressive" or "dominant" can push away people who would do the work well, so describe the behaviour you need, for example "persistent in following up with customers".
Which phrases can read as an age preference?
"Digital native" and "recent graduate" imply a particular age, and "fast-moving" or "young, energetic team" can signal the same thing. Describe the tools and the pace instead: "comfortable learning new software quickly" or "works to weekly deadlines". If a role is genuinely entry level, say "entry level", which describes the experience required and not the person.
What should replace 'culture fit'?
"Culture fit" is vague, and in practice it can mean "similar to us". Many teams now say "culture add", meaning what a person brings that the team lacks. Better still, name the values you mean, such as care for customers, attention to detail or a habit of documenting decisions, and ask for evidence of them in the interview.
Which everyday idioms cause trouble?
Some common phrases carry associations that are best avoided or have simple alternatives. Examples of swaps that many style guides suggest: "blacklist" becomes "blocklist" or "denylist", "brown bag session" becomes "lunch and learn", and "a cakewalk" becomes "an easy task". Avoid "he or she" and use "you" or "they". These changes cost nothing and keep the reader focused on the role.
What about benefits and background wording?
Use "parental leave" in place of separate maternity and paternity terms when your policy covers everyone. Say "a degree" instead of "a degree from a top school", which signals preference for a type of background and adds nothing about ability. Where a requirement is a real legal or safety one, state it plainly and say why.
How do I check a whole description quickly?
Reading for each of these patterns by hand is slow and easy to get wrong when you wrote the text yourself. The Rezumz Job Description Checker scans the text in your browser, flags loaded wording, vague phrases, a missing pay range and over-long requirement lists, and suggests a replacement for each. Treat its suggestions as prompts: you still decide what the role needs.
Frequently asked questions
Are all gendered words in job ads a problem?
Not every word, but patterns matter. A description loaded with competitive or aggressive language can discourage some applicants, so balance it with words about collaboration and support, and focus on actual duties.
Is 'competitive salary' a problem?
It tells the candidate nothing. If you can, give the range. If you cannot, say what you can, such as the level or the bonus structure.
Will changing the wording change who I hire?
It can widen the group of people who apply. Who you hire still depends on your selection process, so pair clear wording with structured interviews.