Press release writing Resume Bullet Points for a Public Relations Specialist
A weak-to-strong rewrite and three fill-in templates for turning press release writing into a bullet that actually proves it, not just claims it.
Weak vs strong
Responsible for press release writing as part of daily duties.
Secured 50+ earned media placements annually in target publications through targeted pitching
The difference isn't length — it's that the strong version names a scope and a result. "Responsible for X" tells a hiring manager nothing they couldn't guess from the job title.
Fill-in-the-blank templates
- [Action verb] press release writing for [scope — team size / volume / timeframe], resulting in [measurable outcome].
- Used press release writing to [specific problem you solved], reducing/improving [metric] by [amount].
- Trained/led [number] people on press release writing, [specific context or standard achieved].
Pick the one closest to what you actually did, then fill it in with your own real numbers — don't force a template that doesn't fit your actual experience.
Where this fits on a public relations specialist resume
Under your most relevant role, in the experience section — not in a skills list, where it can't carry the specificity that makes it convincing. See the full press release writing skill page for how to also list it for ATS matching.
Frequently asked questions
What if I don't have a hard number for my press release writing bullet?
Use scale instead — team size, frequency, volume, or timeframe. "Applied press release writing across a 40-person shift rotation" is still concrete without inventing a metric you don't have.
How many press release writing bullets should I include?
One strong bullet beats three vague ones. If press release writing is genuinely central to how you do this job, one clear example under your most relevant role is enough — repeating it across multiple jobs reads as padding.