Content Writer / Copywriter Boolean Search String
A first-pass boolean search for sourcing content writer / copywriter candidates, built from the role's most-screened-for skills — adapt it with your own must-haves, or generate one tailored to your exact JD below.
"Content Writer / Copywriter" AND "SEO writing" AND "Brand voice/tone adaptation" AND "Content strategy" NOT "recruiter" NOT "intern"site:linkedin.com/in/ "Content Writer / Copywriter" "SEO writing" "Brand voice/tone adaptation" "Content strategy"Run this search on Google →How this string is built
The role title in quotes, ANDed with the top must-have skills for a content writer / copywriter — SEO writing, Brand voice/tone adaptation, Content strategy — each in quotes so LinkedIn and Google match the exact phrase rather than any word in it separately. NOT "recruiter" NOT "intern" filters out the two most common sources of false positives.
Other must-have skills worth adding
If the search above returns too many results, AND in more of these to narrow further:
- Editing/proofreading
- CMS platforms (WordPress)
- Email/CRM copywriting
- Basic keyword research tools
- Content analytics (Google Analytics)
Other titles to search for a content writer / copywriter
The same job is also called Copywriter, Content Writer, Content Marketer, Editor. Searching only for “Content Writer / Copywriter” misses those people, so join the titles with OR inside brackets and AND the skills after them.
Five searches to run, from broad to narrow
- Broad: every title, one core skill
("Content Writer / Copywriter" OR "Copywriter" OR "Content Writer" OR "Content Marketer" OR "Editor") AND "SEO writing" - Focused: three skills, with the noise removed
("Content Writer / Copywriter" OR "Copywriter" OR "Content Writer") AND "SEO writing" AND "Brand voice/tone adaptation" AND "Content strategy" NOT "technical writer" NOT "journalist" NOT "intern" - Tools and credentials: the nice-to-haves as an OR group
("Content Writer / Copywriter" OR "Copywriter" OR "Content Writer") AND ("Email/CRM copywriting" OR "Basic keyword research tools" OR "Content analytics (Google Analytics)") - Google X-ray on LinkedIn profiles
site:linkedin.com/in/ ("Content Writer / Copywriter" OR "Copywriter" OR "Content Writer") "SEO writing" "Brand voice/tone adaptation" - Feeder role: people from a neighbouring job
"Journalist" AND "SEO writing" AND "Brand voice/tone adaptation"
Start with the broad search to see how large the pool is. If it is too big, move to the focused one. If it is too small, drop a skill or use the feeder search.
Noise to exclude for this role
For a content writer / copywriter the usual false positives are technical writer, journalist, intern. Each one added with NOT removes a group of profiles that look similar but are not the job.
Where else to look
Good content writer / copywriter candidates often come from Journalist, Social Media Manager, Editorial Assistant. Search for them with the same core skills, then check that they are ready to move.
What to check on the profile
Published samples, results from the content and the sectors written for.
Credentials to confirm
Writing samples are the credential. Ask for published work in your sector.
Frequently asked questions
Why AND the skills together instead of OR?
AND narrows to candidates who show evidence of every listed skill — good for a first-pass search on a specific role. If that returns too few results, dropping to OR between the least-critical skills (keeping the must-haves ANDed) widens the pool without losing precision on what actually matters.
Why exclude "recruiter" and "intern"?
Those two terms are the most common source of false positives in a content writer / copywriter search — recruiters and internship-seekers whose profiles happen to mention the same skill keywords. Adjust or remove the exclusion if it's cutting out candidates you actually want (e.g. if you're specifically hiring for an internship).
How is this different from the full Boolean Search Generator tool?
This is a static starting-point example built from content writer / copywriter's most common requirements. The tool builds a tailored version from your actual job description — different seniority, location, and specific must-haves than this generic example.
What other job titles should I search for a content writer / copywriter?
The same job is also called Copywriter, Content Writer, Content Marketer, Editor. Put them in a bracketed OR group so one search covers them all, for example ("Content Writer / Copywriter" OR "Copywriter" OR "Content Writer").
What should I exclude when sourcing a content writer / copywriter?
The usual noise is technical writer, journalist, intern. Add each with NOT so the results are people who do the job, not people near it.
Where else can I find content writer / copywriter candidates?
Look at people in related roles who already have the core skills: Journalist, Social Media Manager, Editorial Assistant. Search for them with the same skills and check whether they are ready to move across.
Hiring a content writer / copywriter? The rest of the toolkit
- How to write the job description →
Titles, must-haves, credentials and a starting posting.
- Interview questions to ask →
Role-specific questions and what a good answer contains.
- Run the whole hire in one place →
Jobs, CV review, interviews, offers and checks together.